VP Marketing

Anyvision US · Full-time · Senior

About The Position

AnyVision is a world-leading computer vision company that provides unique technology in the advanced face recognition field (1:N).

We are a fast growing company that is seeking for a talented and experienced person to join our “A(i)” executive team as the VP Marketing. 

 

The VP Marketing will be responsible for creating and executing AnyVision’s progressive marketing strategy that builds brand awareness and demand, increase market penetration for all products in all regions, and drive revenue and profitability growth for the company. You will own all areas of B2B marketing globally, including but not limited to, branding, product marketing, demand generation, content marketing, channel marketing, account-based marketing, public relations, analyst relations, marketing analytics, trade shows and events.

 

You are: A driven, go-getter with extensive experience building out marketing organisations from scratch. Being able to execute visions into reality while also being a driving force in the overall strategy of AnyVision is key to success as we continue to rapidly grow.

 

Key Responsibilities:

-       Develops, executes and manages all aspects of a cohesive global marketing and brand strategy from planning, budgeting, metrics, and reporting with quantifiable objectives to drive revenue results

-       Works directly with the CRO and executive leadership team to define corporate revenue growth targets, and is responsible for aligning and communicating marketing goals in the corporate strategic and operational plans

-       Responsible for AnyVision’s brand, shaping and refining its definition and expanding its equity. Involved in all decisions where brand equity is in play, setting boundaries and guidelines for use and safeguard

-       In coordination with Sales, creates and executes demand generation plans, directing marketing communication activities and campaigns to secure incremental revenue; and creates and implements CRM-based best practices/standard of lead-to-order process to create, assign, track and measure resulting qualified leads to opportunities to revenue

-       Partners with each business function leader to lead and deliver effective marketing initiatives and campaigns, and strategize new opportunities to drive customer acquisition, develop customer intimacy, driving deeper and lasting customer engagement and retention

-       Leads all aspects of internal and external marketing communications, driving brand awareness and demand creation (public relations, social media, search engine optimization, mass emails, trade shows, events and webinars, advertising, and telemarketing), creating and maintaining all marketing content and digital assets to use and leverage across all business functions

-       Drives budget allocation between channels, leading channel marketing to drive partner growth and support the channel network by building and providing relevant marketing assets and tools - drives channel expansion supporting identification and on-boarding of new partners

-       Defines, measures, regularly reports on, and optimizes marketing key performance indicators, including lead generation, lead conversion, customer acquisition, customer satisfaction, repeat buyer measures, and ROI

-       Understands, helps define and educates the organization on Buyer Personas and the Buyer’s Journey, and how marketing and sales activities must align across the buying cycle accordingly

-       Leads customer insights and utilizes market research and competitive information to collaborate with the Product organization to support new product development, define target markets, build demand generation, provide lead creation, refine and improve value proposition, and support Product with the implementation of the best market penetration strategy for each product

-       Harnesses data, business intelligence, and predictive analytics to perform deep analysis to better understand our customer segments and behaviors to improve the effectiveness of targeting and campaigns

-       Monitors competitive landscape and behavior to identify emerging trends, opportunities and potential threats to defend and grow market share

-       Grows and leads a team of passionate marketing professionals. Provide direction and leadership around team structure and optimization of resources

-       Oversees and directs the evaluation, implementation, and management of marketing technology systems (e.g., automation, attribution, analytics)

Requirements

-       Experience in fast-paced environments and a proven track record of building brand equity, driving profitable revenue and market share growth with high performance marketing teams built from the ground up, and building strong relationships with product, sales, operations and other business functions, demonstrated over a sustained period of time

-       Demonstrated ability to execute small and large-scale marketing strategies, including increasing conversions that drive revenue growth and an advanced understanding of the AI technology landscape and key trends

-       Proven expertise and success in running all facets of a robust marketing organization including traditional and non-traditional marketing communication elements (content and creative print and digital, public relations, social media, search engine optimization demand generation, mass emails, trade shows, events and webinars, telemarketing, etc.)

-       Proven success in creating and implementing lead generation and nurture systems based on inbound and outbound demand generation marketing methodology, with hard metrics to track activity and results

-       Strong analytical skills with the ability to make rapid decisions grounded in data and metrics

-       Ability to distill complex technical stories into clear, concise, consistent and compelling narratives that motivate buyers

-       Strong communication, facilitation and influencing skills necessary to drive and lead cross-functional initiatives, and to be collaborative, transparent and hands-on in a matrixed, distributed and fast-moving environment

-       Comfortable and effective interacting with senior management, partners, customers and end-users, from small settings to large events, including public speaking

-       Experience building, nurturing and retaining productive and engaged teams, including direct reports, matrix-based adjacent associates, and external partners in a global setting

-       Knowledge / experience with various industries, including but not limited to, financial services, retail, government, casinos, hospitality and entertainment, healthcare, education, oil & gas/Utilities, and transportation

Location:

New York, NY

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